Anjuke "Some arenas, you don't have to be a champion"

As a leading real estate information service platform in China, Anjuke has always been committed to realizing the corporate vision of creating a "life service platform that everyone trusts". During the East Olympics, the brand expects to put the core information of "buying a house on the cusp" into the minds of users, and stand out from many brand marketing.

Case details

Brand: Anjuke

Brand owner: Anjuke

Main agency: Blue Cursor Digital Marketing Agency

Main agency holding group: Blue Focus Group

Main agency 2: Huaxiong Culture Communication (Beijing) Co., Ltd.

Market launch: Mainland China

Industry:Real Estate Industry...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands