A little wish from New Zealand

Since Covid-19, China has banned outbound travel and many tourists have been unable to travel to New Zealand. With a limited budget, Tourism New Zealand has decided to target the most valuable tourists, putting New Zealand at the top of the list of travel destinations as borders reopen.

Case details

Brand: Tourism New Zealand

Brand owner: Tourism New Zealand

Main agency: Mindshare China

Secondary agency: WPP

Market launch : Mainland China

Industry : (overseas) tourism industry

Media channels : building media, OTT smart TV, applet, H5, programmatic advertising, information flow advertising, online video advertising, live broadcast, social media, cinema

Budget : 6-8 million

Case Summary

In order to successfully maintain consumers' perception of the brand, evoke Chinese tourists' fond memories of traveling to New Zealand, and their good wishes for revisiting New Zealand after the epidemic, Tourism New Zealand...

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