A little wish from New Zealand

Since Covid-19, China has banned outbound travel and many tourists have been unable to travel to New Zealand. With a limited budget, Tourism New Zealand has decided to target the most valuable tourists, putting New Zealand at the top of the list of travel destinations as borders reopen.

Case details

Brand: Tourism New Zealand

Brand owner: Tourism New Zealand

Main agency: Mindshare China

Secondary agency: WPP

Market launch : Mainland China

Industry : (overseas) tourism industry

Media channels: building media, OTT smart TV, applet, H5, programmatic...

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