Yili: Yili x Xiaomi's smart vending machine

Dairy company, Yili, partnered a popular tech company to deliver tailored beverage recommendations to consumers based on their smart watch data in China.

Campaign details

Brand: Yili Brand owner: Yili Group Agency: Mindshare China Market: China (Mainland) Sector: Media channels: Public relations, Word of mouth, influencers Budget: 500k - 1 million

Executive summary

In China, the pandemic saw nearly three-quarters of adults eating healthier, with unprecedented research into finding the right healthy products for their individual needs. Within China's fiercely competitive dairy industry, there were numerous milk

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