Campaign details
Brand: Wonderful IndonesiaBrand owner: Indonesia Ministry of Tourism & Creative EconomyAgency: M&C SaatchiMarket: IndonesiaSector: Destinations & locationsMedia channels: Online video, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Tourism in Indonesia was one of the industries hardest hit by the pandemic. It contributed more than 6% of the country's GDP in 2019, and had some 13 million workers. According to data from the Indonesian Hotel and Restaurant Association, the pandemic took Rp85tr (US$5.87bn) off Indonesia's tourism revenue by November 2020....