Wonderful Indonesia: Waiting for you #SeeYouinIndonesia (#DiIndonesiaAja)

Elki Hendria

Indonesia's Ministry of Tourism & Creative Economy ran a multi-channel campaign promoting domestic tourism to reach and engage potential travellers, and help the hard-hit travel sector recover from Covid-19.

Campaign details

Brand: Wonderful Indonesia Brand owner: Indonesia Ministry of Tourism & Creative Economy Agency: M&C Saatchi Market: Indonesia Sector: Destinations & locations Media channels: Online video, Social media, Television, Word of mouth, influencers Up to 500k

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