Wacoal: Beyond cup, comfort and cost

Premium lingerie brand, Wacoal, delved into consumer truths to differentiate itself from competitors and grow its business in a crowded category in India.

Campaign details

Brand: Wacoal Brand owner: Wacoal India Agency: McCann Worldgroup Market: India Sector: Clothing, apparel Media channels: Content marketing, Online video, Point-of-purchase, in-store, Social media, Television, Websites & microsites, Word of mouth, influencers 500k - 1 million