Visa: The Chase

Visa, the payments company, increased payments by Chinese tourists by encouraging them to be more adventurous on their holidays in an interactive mobile video and digital ads.

Campaign details

Brand: VisaBrand owner: Visa ChinaLead agency: BBDO and Proximity ChinaCountry: Australia, China, Japan, South KoreaIndustries: Banks, credit cards, loansMedia channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Websites & microsites Budget: 500k - 1 million

Executive summary

Unlocking growth by using mobile to target the right consumer, at the right moment, in the right platform, coupled with the right offers

By 2025, it is estimated there will be 220 million Chinese tourists travelling abroad (Source: Goldman Sachs). Spending growth on Visa, however, was...

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