VietJet Air: When free is not enough

Low-cost airline Vietjet Air took a non-traditional approach to sales promotion to boost ticket sales in Vietnam.

Campaign details

Brand: VietJet Air Brand owner: VietJet Aviation Agency: Wunderman Thompson Market: Vietnam Industries: Airlines Media channels:Competitions & contests, Livestreaming, Mobile & apps, Outdoor, out-of-home, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands