Victoria's Secret: Year to shine

Abby Wong, Jill Tan, Cecilia Wang

Victoria's Secret, a women's lingerie brand, launched a campaign in China to keep up with e-commerce lingerie brands and alter its brand image.

Campaign details

Brand: Victoria's Secret Brand owner: L Brands Agency: Initiative China Market: China (Mainland) Sector: Clothing, apparel Media channels: Online display, Outdoor, out-of-home, Search marketing, Social media, Video on demand, Websites & microsites, Word of mouth, influencers 500k - 1 million

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