UNIQLO: Hijacking the largest shopping festival in the world

Retail brand UNIQLO used dynamic coupons to drive foot traffic to its stores in China on Singles' Day.

Campaign details

Brand: UNIQLOBrand owner: UNIQLOLead agency: MindshareCountry: ChinaIndustries: Clothing & fashion retailMedia channels: Online display, Point-of-purchase, in-store, Sales promotionBudget: 1 - 3 million

Executive summary

Singles' Day,...