Unilever: Start a little good

Priyanka Nair, Meghna Sethy, Nadia Miranda

Consumer goods company Hindustan Unilever drove behavioural and attitudinal change among consumers in India towards water, plastic and health safety with a TV and digital drive as part of its Start a Little Good programme.

Campaign details

Brand: Unilever Brand owner: Hindustan Unilever Limited Lead agency: Ogilvy India Contributing agencies: Mindshare India, Geometry India Market: India Sector: Food industry (general), Toiletries & cosmetics (general) Media channels: Online video, Social media, Television, Websites & microsites Up to 500k

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