Unilever: Landing 'always-on' cross-platform measurement

Loren Saguil, Clarysse Estremadura

Consumer goods company, Unilever, established always-on ad measurement to ensure its campaigns were fully optimised in the Philippines.

Campaign details

Brand: UnileverBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Nielsen PhilippinesMarket: PhilippinesSector: Food industry (general), Toiletries & cosmetics (general)Media channels: Online video, TelevisionBudget: Up to 500k

Executive summary

While COVID-19 created disruption and led to similar changes globally, the shutdown of one of the Philippines' biggest networks made the nation a unique case and led to a new balance in the media landscape. As the pandemic continued to strike the country and the economy entered recession, most advertisers and marketers became conscious...

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