Unilever: Landing 'always-on' cross-platform measurement

Consumer goods company, Unilever, established always-on ad measurement to ensure its campaigns were fully optimised in the Philippines.

Campaign details

Brand: UnileverBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Nielsen PhilippinesMarket: PhilippinesSector: Food industry (general), Toiletries & cosmetics (general)Media channels: Online video, TelevisionBudget: Up to 500k

Executive summary

While COVID-19 created disruption and led to similar changes globally, the shutdown of one of the Philippines' biggest networks made the nation a unique case and led to a new balance in the media landscape. As the pandemic continued to strike the country and the economy entered recession, most advertisers and marketers became conscious...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands