Ultium: EV Reborn Stronger

Farrell Jiang, Suzzane Zhang

Ultium, an automotive brand, launched a campaign in China to increase brand preference by 12%, increase purchase intent and awareness, and improve public and brand perception.

Campaign details

Brand: Ultium Brand owner: General Motors Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Eco, hybrid, electric cars Media channels:Events & experiential, Word of mouth, Influencers, KOLs, Online video, Social...

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