Uber: Rental Health Day

Freya D'Souza, Ankit Mathur

Uber, a travel technology company, increased brand awareness by promoting Uber Rentals in a film with the ‘Rental Health Day’ campaign.

Campaign details

Brand: Uber Brand owner: Uber Technologies Entrant company: Dentsu CreativeIdea creation: Dentsu Gurugram Market: India Sector: Rail, coach, boat & car rental Media channels: Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k

Executive summary

India is a land of resilient aspirers, managing a million priorities across their daily lives. People who have limited means but unlimited ambition. They will do whatever it takes, stretching their resources and themselves to the maximum to achieve their dreams for themselves and their families....

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