Tokyo Metropolitan Government: Agile communication for COVID-19 prevention

The Tokyo Metropolitan Government developed an agile communication model to drive behaviour change among residents and thereby reduce fatalities.

Campaign details

Brand: Tokyo Metropolitan Government Brand owner: Tokyo Metropolitan Government Lead agency: I&S BBDO Contributing agency: SWIFT Inc. Market: Japan Sector: Public health Media channels: Online video, Outdoor, out-of-home, Public relations, Social media, Television 3 - 5 million