Thomas Cook: Getting senior citizens to become travellers

Travel company Thomas Cook used a multichannel approach to create a new market segment by targeting older travellers in India.

Campaign details

Brand: Thomas Cook Brand owner: Thomas Cook Lead agency: L&K Saatchi & Saatchi Country: India Industries: Travel agents, tour operators Media channels: Games and competitions, Online display, Online video, Radio, Social media, Television 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands