Thai Health Promotion Foundation (THPF): Mission impossible - reducing Thais paunches

In a society that has almost invisibly developed a hard-to-see but medically dangerous obesity crisis, the Thai Health Promotion Foundation (THPF) had to battle against low awareness, resistance to discipline and a deep love of food to save its citizens from themselves.

Thai Health Promotion Foundation (THPF): Mission impossible - reducing Thais paunches

Sutatip Chadavadh, Jomkwan Srithong, Kusuma Kusoltawee and Piyawat Rattanakhachitwong

Campaign details

Brand owner: Thai Health Promotion Foundation (THPF) Lead agency: Ogilvy and Mather Thailand Thai Health Promotion Foundation (THPF) Thailand Public health Content marketing, Earned media, buzz, Events and experiential, Internet - general, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacy 1 - 3 million

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