Tata Tea Premium: National leader evolves into a local favourite

Tata Tea Premium, a leading Indian tea brand, brewed up a hyper-localisation strategy to reclaim the hearts and cups of locals.

Campaign details

Brand: Tata Tea Premium Brand owner: Tata Consumer Products Ltd Agencies: MullenLowe Lintas Group, India Market: India Industries: Hot drinks Media channels:Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Pr 1 - 3 million

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