Tata Salt: India Quizzing League (IQL)

Salt brand Tata Salt grew engagement in Tier 2 and Tier 3 towns in India during lockdown with the creation of a digital quiz on the MyJio app.

Campaign details

Brand: Tata Salt Brand owner: Tata Group Lead agencies: Komal Mittal, Zaibi Qureshi Contributing agency: Madison Media Market: India Sector: Sauces, seasonings, condiments Media channels: Competitions & contests, Mobile & apps, Social media Up to 500k

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