Taskforce T3: Ingat Angat (Carefully, we rise)

Government taskforce, Taskforce T3, demonstrated unprecedented solidarity amongst the country's leading brands to revitalise the Philippines' failing post-COVID economy.

Campaign details

Brand: Taskforce T3 Brand owner: Consortium Agency: TBWA\SMP Market: Philippines Sector: Public health Media channels: Outdoor, out-of-home, Radio & audio, Television Budget: 10 - 20 million

Executive summary

The global pandemic, as with the rest of the world, saw the Philippines plunge into its worst recession in decades. This prompted the private sector and the Government to form Taskforce T3 – Test, Trace and Treat. Its mission was to revitalise the fa