Campaign details
Brand: Taskforce T3Brand owner: ConsortiumAgency: TBWA\SMPMarket: PhilippinesSector: Public healthMedia channels: Outdoor, out-of-home, Radio & audio, TelevisionBudget: 10 - 20 million
Executive summary
The global pandemic, as with the rest of the world, saw the Philippines plunge into its worst recession in decades. This prompted the private sector and the Government to form Taskforce T3 – Test, Trace and Treat. Its mission was to revitalise the failing economy. The strategy was to bring back the confidence of the people by telling them that they could...