Tapal: Uniting the nation on World Tea Day

Tea brand Tapal crafted a multichannel celebratory campaign to boost national awareness and build association among consumers in Pakistan.

Campaign details

Brand: Tapal Brand owner: Tapal Tea (Pvt) Limited Agency: m/SIX Market: Pakistan Industries: Hot drinks Media channels: Online video, Product placement, Public relations, Social media, Television, Word of mouth, influencers Budget:500k - 1 millio

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands