Sunny Cooking Oil: The sunny side of cooking oils

Kawal Shoor, Aditya Patil

Sunny, an edible oil brand, launched a campaign in India to grow the brand into a culinary brand by connecting with women consumers.

Campaign details

Brand: Sunny Cooking Oil Brand owner: Frigorifico Allana Pvt. Ltd. Agency: The Womb Communications LLP Market: India Sector: Dairy products, fats, oils Media channels: Point-of-purchase, in-store, Print - general - unspecified, Radio & audio, Social media, Television 500k - 1 million

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