Sunfeast Dark Fantasy: Making India Give Into Everyday Chocolate Indulgence

Biscuit manufacturer Sunfeast used TV, print and digital to change perceptions of its Dark Fantasy biscuit from an occasional treat to everyday consumption in India.

Campaign details

Brand: Sunfeast Dark Fantasy Brand owner: ITC Limited Agency: FCB Ulka Market: India Industries: Bread, cake, biscuits Media channels:Livestreaming, Newspapers, Online video, Social media, Television, Websites & microsites, Word of mouth, influ Over 20 million

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