Strepsils: Empowering the Voice of Fans

Strepsils, the throat lozenge, leveraged its sponsorship of a top TV show to grow sales and brand participation in Hong Kong.

Campaign details

Brand: Strepsils Brand owner: Reckitt Benckiser Agency: PHD Hong Kong Market: Hong Kong Industries: Non prescription, OTC products Media channels:Events & experiential, Merchandise & free gifts, Online display, Sales promotion, Sponsorship -med Up to 500k

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