Star Sports: VIVO IPL 2018 – A new era for sports production and consumption in India

Indian sports channel network Star Sports broadcast the Indian Premier League for the first time with the aim of reaching an audience of 500 million.

Campaign details

Brand: Star Sports Brand owner: Star India Pvt. Ltd. Lead agency: Mindshare Country: India Industries: TV channels, services, programmes Media channels: Content marketing, Mobile & apps, Newspapers, Online display, Online video, Radio & audio, Social media, Television, Word of mouth, advocacy 5 - 10 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands