Star Sports - Pro Kabaddi League: Getting a cricket loving nation to thigh five

This case study shows how Star Sports, an Indian TV Sports network, gave new life to the traditional Indian game of Kabaddi, using a multi-engagement media plan.

Star Sports - Pro Kabaddi League: Getting A Cricket Loving Nation To Thigh Five

Khushnuma Daruwala and Walter Noronha

Campaign Details

Brand owner: Star India Pvt. ltd.Agency: Ogilvy & Mather IndiaBrand: Star Sports - Pro Kabaddi LeagueCountry: IndiaIndustry:...