Star Sports - Pro Kabaddi League: Getting a cricket loving nation to thigh five

Khushnuma Daruwala and Walter Noronha

This case study shows how Star Sports, an Indian TV Sports network, gave new life to the traditional Indian game of Kabaddi, using a multi-engagement media plan.

TV channels, services, programmes
India

Star Sports - Pro Kabaddi League: Getting A Cricket Loving Nation To Thigh Five

Khushnuma Daruwala and Walter Noronha

Campaign Details

Brand owner: Star India Pvt. ltd.Agency: Ogilvy & Mather IndiaBrand: Star Sports - Pro Kabaddi LeagueCountry: IndiaIndustry:...

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