Star Sports - Pro Kabaddi League: Getting A Cricket Loving Nation To Thigh Five
Campaign Details
Brand owner: Star India Pvt. ltd.Agency: Ogilvy & Mather IndiaBrand: Star Sports - Pro Kabaddi LeagueCountry: IndiaIndustry: SportsChannels: Events experiential, Internet - microsites, Mobile apps, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, TelevisionBudget: 1 - 3 million
Executive Summary
In a nation obsessed with Cricket, how do you create interest in an ancient Indian sport - Kabaddi - which ironically is...