Star Bharat: Insights from respondent-level data

Star Bharat, a Hindi General Entertainment Channel in India, launched with the aim of becoming the leading channel in its category, targeting 538 million TV viewers.

Campaign details

Brand: Star BharatBrand owner: Star India Pvt. Ltd.Lead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmes

Executive summary

Star Bharat launched with a complete differentiator in the category and was the first TV channel...

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