Spotify: The Beat of a Billion

Spotify needed a strong debut in India to acquire 10% of young international streamers and build its user base so it used data to compose a track that embodied the sounds Indians loved, and promoted it with a digital campaign.

Campaign details

Brand: Spotify Brand owner: Spotify Lead agencies: Leo Burnett, Mumbai Contributing agencies: Lodestar, UM Market: India Industries: Websites, online services, apps Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Your first impression is your last impression in India. Our learning across many launches in India was to make a dramatic entry or cede the field. Spotify made a signature debut in India with an original piece of music, crafted to ensure success.

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