Campaign details
Brand: Spicy Oishi Prawn CrackersBrand owner: Liwayway Marketing CorporationAgency: TBWA\Santiago Mangada PunoMarket: PhilippinesSector: Savoury snacks, potato chipsMedia channels: Mobile & apps, Online video, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
The shutdown of the Philippines' largest network caused a sudden shake-up in Spicy Oishi Prawn Crackers' plans as it was a brand that heavily relied on TV exposure for awareness. This led the brand to innovate and foray into TikTok.
Meet @hothipon – TikTok's first shrimp-fluencer. Inspired by the...