Campaign details
Brand: SK-IIBrand owner: Procter & GambleLead agency: Forsman & Bodenfors SingaporeContributing agencies: Mano Copenhagen, Radical Media, Verizon mediaMarket: China (Mainland), Japan, South Korea, United StatesSector: Luxury toiletries & cosmetics, Skincare, sun protectionMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In 2015, skincare brand SK-II launched its brand platform Change Destiny. The platform is anchored in the purpose of supporting women and taking a stand against the pressure of getting married that many young...