SK-II: Timelines

Skincare brand SK-II grew sales and engagement among young executive women in China, Japan, South Korea and the US with the creation of a digital docu-series fronted by journalist Katie Couric.

Campaign details

Brand: SK-IIBrand owner: Procter & GambleLead agency: Forsman & Bodenfors SingaporeContributing agencies: Mano Copenhagen, Radical Media, Verizon mediaMarket: China (Mainland), Japan, South Korea, United StatesSector:Luxury toiletries...