SK-II: Meet Me Halfway

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

Campaign details

Brand: SK-IIBrand owner: Procter & GambleLead agencies: Forsman & Bodenfors SingaporeContributing agencies: Verizon Media, ManoMarket: ChinaIndustries: Luxury toiletries & cosmeticsMedia channels:Content marketing, Mobile &...

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