Singtel Travel Bravely: When a telco behaves like a travel brand, it sells more

Telecommunications company Singtel increased use of its data roaming product for Singaporean customers travelling abroad with a film, social media, and digital and search ads.

Campaign details

Brand: Singapore Telecommunications Limited (Singtel)Brand owner: Temasek HoldingsLead agency: Ogilvy & Mather SingaporeCountry: SingaporeIndustries: Telephone & internet servicesMedia channels: Content marketing, Direct marketing, E-mail marketing, Magazines - consumer, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Programmatic display, Radio, Search marketing, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

When you think of travel, you're thinking of the sun warming your skin, the wind in your hair and your next great adventure. The last thing you're thinking of is Singtel, Singapore's...

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