Singtel Travel Bravely: When a telco behaves like a travel brand, it sells more

Telecommunications company Singtel increased use of its data roaming product for Singaporean customers travelling abroad with a film, social media, and digital and search ads.

Campaign details

Brand: Singapore Telecommunications Limited (Singtel)Brand owner: Temasek HoldingsLead agency: Ogilvy & Mather SingaporeCountry: SingaporeIndustries: Telephone & internet servicesMedia channels: Content marketing, Direct marketing,...