Singapore Tourism Board: Justice Bao and The Missing Travel Insurance

The Singapore Tourism Board (STB) used humorous videos posted on social media to raise awareness of the need for travel insurance among Singaporeans.

Campaign details

Brand: Singapore Tourism BoardBrand owner: Singapore Tourism BoardLead agency: TBWA\ Group SingaporeCountry: SingaporeIndustries: Destinations and locationsMedia channels: Online display, Online video, Social media Budget: Up to 500k

Executive...

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