Shell Select: Refreshing Moments

Shell Select – the petrol station convenience store – ran a multichannel campaign to increase footfall and boost sales in Malaysia.

Campaign details

Brand: Shell Select Brand owner: Shell Malaysia Trading Sdn Bhd Lead agency: Ensemble Worldwide Country: Malaysia Industries: Convenience retail Media channels: Content marketing, Games & competitions, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Sales promotion, Social media, Websites & microsites 500k - 1 million