Santoor: Beauty Spot

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Campaign details

Brand: Santoor Brand owner: Wipro Consumer Care Agency: ADK Fortune Country: India Industries: Bath toiletries, soaps Media channels: Online video, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

Santoor, India’s leading beauty brand, wanted to connect with young voters during the national elections in April 2019.