Samsung India: Galaxy M Series – The Monster Rises
Kunal Ghosh, Kunal Duggal, Sourav Ray
Electronics brand Samsung used digital content to promote the power of the battery in its M series of phones to Gen Z, by framing it as a 'Monster' handset, and reclaimed its market-leading position in India.
Campaign details
Brand: Samsung IndiaBrand owner: Samsung IndiaAgency:
Cheil IndiaMarket: IndiaSector: Mobile devicesMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
To combat the...