RIO Pads: India! Periods are red, not blue

Rio Pads, a sanitary products brand, launched a campaign in India to promote its more absorbent pads and challenge taboos surrounding periods.

Campaign details

Brand: RIO Pads Brand owner: Nobel Hygiene Agency: The Womb Communications LLP Market: India Sector: Feminine hygiene Media channels: Social media, Television Budget: 500k - 1 million

Executive summary

This is not a case of a brand masquerading as changemaker.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands