Reebok: Girls (Don't) Fight

Jitender Dabas, Harshvardhan Sahni

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

Campaign details

Brand: ReebokBrand owner: ReebokLead agency: McCann WorldgroupCountry: IndiaIndustries: SportswearMedia channels:Events & experiential, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television, Websites...

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