Re-inventing the Redbull India content strategy

Energy brand Red Bull reinvented its content strategy on Facebook to become relevant to the Indian audience, while staying true to the brand's values.

Campaign details

Brand: Red Bull Brand owner: Red Bull Lead agency: Dentsu Webchutney  Country: India Industries: Energy drinks Media channels: Content marketing, Social media Budget: 1 - 3 million

Executive summary

This case study describes how Red Bull,

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