QQ Star: QQ Star x Discovery’s Kenyan Safari

Children's beverage, QQ Star Milk, partnered Discovery Channel to create an immersive AR learning experience that brought nature to life for children in China.

Campaign details

Brand: QQ Star Brand owner: Yili Agency: Mindshare China Market: China (Mainland) Sector: Milk & dairy drinks Media channels: Competitions & contests, Livestreaming, Mobile & apps, Online display, Packaging & design, Coail media, Sponsorship - media, Virtual & augmented reality, Word of mouth, influencers 3 - 5 million

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