Prothom Alo: Rising again as a loved brand from liked brand

This case study describes how Prothom Alo, the leading Bangla newspaper, increased its circulation and regained its positioning of being a 'loved' brand in Bangladesh.

Prothom Alo: Rising again as a loved brand from liked brand

Ummiya Rahman

Campaign details

Brand Owner: Mediastar Lead agency: Grey Advertising Bangladesh Brand: Prothom Alo Country: Bangladesh Industry: Newspapers Media: Newspapers; Television Budget: Up to 500k

Market background and cultural context