Pond's: Branded Content x Collab Ads

Skincare brand, Pond's, used influencer marketing to drive conversion amongst Gen Z and millennials in the Philippines.

Campaign details

Brand: Pond's Brand owner: Unilever Lead agencies: Unilever Philippines, Mindshare Philippines Contributing agency: Facebook Philippines Market: Philippines Sector: Skin care, sun protection Media channels: Content marketing, Social media, Word of mouth, influencers Up to 500k

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