PHINMA Education: An Anthem For Dreamers

College provider PHINMA Education created a campaign based on a song with a local rap artist and increased freshman enrolment and grew revenue and relevance in the Philippines.

Campaign details

Brand: PHINMA Education Brand owner: PHINMA Education Holdings Inc. (PEHI) Agency: Ogilvy Philippines Market: Philippines Industries: Education, universities Media channels:Online video, Public relations, Radio & audio, Social media, Television Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands