Pepsi: #SwagStepChallenge

Shubhrojyoti Roy, Saumya Rathor, Tarun Bhagat

Pepsi, a soft drink brand, launched a campaign in India to make social distancing cool by repurposing the ancient 'salaam-namaste' greeting.

Campaign details

Brand: PepsiBrand owner: PepsiCo India Holdings Pvt. Ltd.Lead agencies: Wunderman Thompson, Mindshare IndiaContributing agency: Edelman IndiaMarket: IndiaSector: Carbonated soft drinksMedia channels:Mobile & apps, Online video, Social media,...

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