Campaign details
Brand: PepsiBrand owner: PepsiCo India Holdings Pvt. Ltd.Lead agencies: Wunderman Thompson, Mindshare IndiaContributing agency: Edelman IndiaMarket: IndiaSector: Carbonated soft drinksMedia channels: Mobile & apps, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
In early 2020, the COVID-19 pandemic was spreading across the world. Packed with 1.3 billion people, India was a ticking timebomb. To avoid community spread, the government announced one of the strictest lockdowns. But as soon as lockdown was lifted, people started meeting and greeting...