Paytm: Helping India cope with the death of cash
Jitender Dabas, Harshvardhan Sahni
Paytm, India's leading digital wallet, used the disruptive demonetisation of two high-denomination bank notes as an opportunity to extend the digital payment system to undigitised members of the Indian economy.
Campaign details
Brand: PaytmBrand owner: One97 Communications Pvt. LtdLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Digital paymentsMedia channels:Events & experiential, Mobile & apps, Online video, Print - general, unspecified, Television...
