Campaign details
Brand: Parachute AdvansedBrand owner: Marico Bangladesh LimitedLead agencies: Asiatic, Bombbay VisionContributing agencies: Concito PR, AdcommMarket: BangladeshSector: Hair careMedia channels: Competitions & contests, Newspapers, Online video, Packaging & design, Public relations, Social mediaBudget: Up to 500k
Executive summary
Hair oiling is an integral part of the hair care regime of women in Bangladesh. Parachute Advansed is the most loved hair oil brand in the country and was voted one among the five most consistent brands of the decade in 2019. The brand has built...