Campaign details
Brand: Omo Brand owner: Unilever Entrant company: MindshareIdea creation: Shanghai Tianyukong Advertising Co Shanghai Market: Greater China Sector: Laundry products Media channels: Product sampling, Websites & microsites, Social media, Online video, Outdoor, Out-of-home, Sponsorship - event, Property, Point-of-purchase, In-store Budget: Up to 500k
Executive summary
In 2021, as part of its Dirt for Good brand purpose, detergent brand OMO wanted to empower Chinese consumers to get dirty for a clean future. It needed to find a way to respond to the global...