Omo: Dirt For Good Campaign

Detergent brand OMO partnered with NGO Green River to shift the focus of its Dirt for Good brand purpose and position itself as a protector of the environment in China.

Campaign details

Brand: Omo Brand owner: Unilever Entrant company: MindshareIdea creation: Shanghai Tianyukong Advertising Co Shanghai Market: Greater China Sector: Laundry products Media channels:Product sampling, Websites & microsites, Social media, Online...

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