OldTown White Coffee: Anything is Pause-able with OldTown White Coffee

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

Campaign details

Brand: OldTown White Coffee Brand owner: Jacobs Douwe Egberts Lead agencies: ensemble worldwide, Initiative Contributing agencies: Reprise, Inventure, Astro Market: Malaysia Industries: Hot drinks Media channels: Cinema, Content marketing, Events & experiential, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, Television Up to 500k

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