Nike: Kyrie5 – Reinventing the Sneakerdrop
Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang
Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.
Campaign details
Brand: NikeBrand owner: NikeLead agency: Mindshare ChinaCountry: ChinaIndustries: SportswearMedia channels:Gaming & in-game advertising, Mobile & apps, Outdoor, out-of-home, Social media, Virtual & augmented reality, Word of mouth,...
