Nike: Kyrie5 – Reinventing the Sneakerdrop

Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.

Campaign details

Brand: Nike Brand owner: Nike Lead agency: Mindshare China Country: China Industries: Sportswear Media channels:Gaming & in-game advertising, Mobile & apps, Outdoor, out-of-home, Social media, Virtual & augmented reality, Word of mo 1 - 3 million

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